VS Mani Private Limited

Business Overview

VS Mani Private Limited operates the D2C brand "VS Mani & Co" (website: vsmani.com, Shopify-hosted), selling authentic South Indian filter coffee, instant coffee powder, and traditional snacks online. Site tagline: "Authentic South Indian Coffee and Snacks." Company is DPIIT-recognised as a Startup (per TheCompanyCheck). MCA/CIN industry class points to food-product manufacturing (NIC 15490) with retail/e-commerce distribution — consistent with a coffee-manufacturing-to-D2C-retail model. Registered company email: vsmaniandco@gmail.com (Tofler).

Sector & Classification

NIC 15490 (Manufacture of food products n.e.c.) per CIN prefix; aggregators tag industry as "E-commerce / General E-Commerce Platforms" and "Retail Trading" (Tofler, TheCompanyCheck) — company is a D2C food/beverage brand sold via e-commerce

Directors & Key Management

GST Registrations

Not obtained. No individual GSTIN page could be located for this entity via knowyourgst.com, findgst.in, or mastersindia.co in this session (queries by PAN AAICV4484C and by company name returned 404/500). Home state would be Karnataka based on registered address; PAN AAICV4484C confirmed by Tofler. GSTIN, registration count, and per-GSTIN status: not obtained.

Financials

FY2024 (year ended 31 Mar 2024), standalone, per Tofler/TheCompanyCheck aggregator estimates (not primary filings): Revenue ₹7.1 crore (TheCompanyCheck), YoY growth 17.51%/18% (both sources agree closely), Operating margin ~18.51%, Net profit margin ~19.65%, ROCE ~70.76%, Debt-to-equity ~5.01 (all Tofler). EBITDA, PAT (absolute), and Net Worth figures are paywalled/not disclosed on either free aggregator — not obtained. Total borrowings ≈ ₹82.5 Lakh in open charges (see Charges).

Funding History

Not obtained / none found. No VC/PE funding round, investor names, or funding amount located in this session's sources (Tracxn not queried for round names due to time; no press coverage found). Company is DPIIT-recognised as a "Startup" but this is a registration status, not evidence of external funding.

Shareholding

Not obtained — shareholding pattern is paywalled on both Tofler and TheCompanyCheck ("premium access required"). Likely closely held by the two director-promoters given the small paid-up capital, but this is inference, not confirmed data.

Loans & Charges

Two open charges, confirmed by both Tofler and TheCompanyCheck: (1) HDFC Bank Limited — ₹70 Lakh (₹0.7 cr), registered 14 Dec 2023, not satisfied; (2) The Hongkong and Shanghai Banking Corporation Limited (HSBC) — amount reported as ₹12.5 Lakh by TheCompanyCheck vs ₹0.1 cr (~₹10 Lakh) by Tofler (minor source conflict on exact figure), registered 22 Sep 2023, not satisfied. Total open charge value ≈ ₹82.5 Lakh per TheCompanyCheck.

Related Parties

TheCompanyCheck notes the company "shares common directorship with Tugboat Fitness LLP" — i.e., one or both directors are also associated with Tugboat Fitness LLP. No other group/related entities identified. Not independently corroborated by a second source — reported as partial.

Credit Ratings

Not obtained / none found. No CRISIL, ICRA, or CARE rating located for this entity — consistent with its small scale (unrated is typical for companies of this size).

Legal & Compliance

No matching results on Indian Kanoon for "VS MANI PRIVATE LIMITED" — no court cases or legal proceedings found (searched indiankanoon.org directly).

Competitive Landscape

D2C South Indian filter coffee / instant coffee peers (named, rough scale tags, not independently verified against this company's exact revenue tier): Narasus Coffee Company (established regional player, likely larger/mid-size), Levista Coffee (mid-size, South India focused), Continental Coffee (large, established FMCG-scale), Cothas Coffee (mid-size, Bengaluru-based, similar regional niche), Sleepy Owl Coffee (D2C-focused, comparable early-stage/small-mid scale), Blue Tokai Coffee Roasters (larger D2C specialty coffee brand, bigger scale/funded). VS Mani & Co appears smallest/earliest-stage among these based on its ~₹7 crore FY24 revenue.

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