COMPANY INTELLIGENCE PROFILE
Viralcurry Digital Private Limited (formerly Viralcurry Digital Media And Marketing Services Private Limited; previous CIN U22300DL2014PTC266737)
Viralcurry Digital Private Limited runs "Praush Beauty" (rebranded from "Plume" in Jan 2023), an internet-first / D2C multi-category color-cosmetics and makeup brand headquartered in Delhi.
Business Overview
Viralcurry Digital Private Limited runs "Praush Beauty" (rebranded from "Plume" in Jan 2023), an internet-first / D2C multi-category color-cosmetics and makeup brand headquartered in Delhi. The company is DPIIT-recognised as a startup. It began as a digital media/marketing services entity (former name Viralcurry Digital Media And Marketing Services Private Limited) before pivoting to beauty. Founders describe it as an omni-channel cosmetics brand that has been expanding its product categories in India. (Sources: TheCompanyCheck, YourStory/PLUME Beauty profile, infashionbusiness.com, founder LinkedIn.)
Sector & Classification
Non-specialized retail trade in stores / advertising & media services; NIC class 4711-type retail trade (per MCA classification). Operationally a D2C color-cosmetics brand.
Directors & Key Management
Directors — source notes
Garima Juneja — DIN 06828924 — appointed 21 March 2014 (CEO / co-founder). Gaurav Mishra — DIN 06828927 — appointed 21 March 2014 (co-founder). Both DINs confirmed by Falconebiz and Tofler (2 sources agree).
GST Registrations
Primary GSTIN: 07AAECV7815K2ZW (Delhi, state code 07). PAN: AAECV7815K. Home state: Delhi. GST registration date: 21 September 2017. Taxpayer type: Private Limited Company. Status: Active. Nature of business: Supplier of Services, Warehouse/Depot, Office/Sale Office. Number of registrations under PAN: not obtained (only the Delhi registration identified). (Source: gst.iadv.io GSTIN page; GSTIN corroborated by Tracxn.)
Financials
Latest available (standalone, per TheCompanyCheck / Tracxn): FY ending 31 March 2024 — Operating revenue Rs 14.78 Cr (approx.), up ~18% YoY. EBITDA: not obtained (behind paywall). PAT/Net profit: not obtained. Net worth: not obtained (Tofler noted book net worth up ~19.56% YoY in an earlier year). Borrowings: see charges. Latest balance sheet filed 31 March 2025; last AGM 30 September 2025. CONFLICT: Tofler's free page displayed older FY2021 figures (operating revenue under Rs 1 Cr); the Rs 14.78 Cr FY2024 figure is the current one per TheCompanyCheck and Tracxn. Standalone figures; no consolidated statements identified.
Funding History
Total funding ~USD 431K across 3 rounds (per Tracxn, used for round data only). First round 31 Jan 2022; latest an Angel round on 31 March 2024 with 9 investors participating. Specific investor names and round sizes not obtained. Brand also promoted via founder-led/angel backing.
Loans & Charges
Open charge: State Bank of India — Rs 2.5 Cr, registered 31 January 2025 (status: Open). Satisfied charge: Rs 30 lakh, registered 14 December 2022, satisfied 11 January 2024. (Source: TheCompanyCheck.)
Credit Ratings
None found — no CRISIL / ICRA / CARE rating identified in public sources.
Legal & Compliance
Three orders in Delhi High Court in 2022: Pureplay Skin Sciences (India) Private Limited vs Viralcurry Digital Private Limited — dated 19 July 2022, 3 August 2022 and 24 August 2022, before Justice Jyoti Singh; matters relate to a settlement agreement. (Source: Indian Kanoon.) No other litigation identified.
Competitive Landscape
D2C / color-cosmetics peers in India: Sugar Cosmetics (large, VC-backed), MyGlamm / Good Glamm Group (large), Swiss Beauty (large), Renee Cosmetics (mid), Insight Cosmetics (mid), Faces Canada (mid). Praush is small/early-stage relative to these.
Frequently Asked Questions
What does Viralcurry Digital Private Limited (formerly Viralcurry Digital Media And Marketing Services Private Limited; previous CIN U22300DL2014PTC266737) do?
Viralcurry Digital Private Limited runs "Praush Beauty" (rebranded from "Plume" in Jan 2023), an internet-first / D2C multi-category color-cosmetics and makeup brand headquartered in Delhi.
What is the CIN of Viralcurry Digital Private Limited (formerly Viralcurry Digital Media And Marketing Services Private Limited; previous CIN U22300DL2014PTC266737)?
Viralcurry Digital Private Limited (formerly Viralcurry Digital Media And Marketing Services Private Limited; previous CIN U22300DL2014PTC266737)'s Corporate Identification Number (CIN) is U52100DL2014PTC266737.
When was Viralcurry Digital Private Limited (formerly Viralcurry Digital Media And Marketing Services Private Limited; previous CIN U22300DL2014PTC266737) incorporated?
Viralcurry Digital Private Limited (formerly Viralcurry Digital Media And Marketing Services Private Limited; previous CIN U22300DL2014PTC266737) was incorporated on 21 March 2014 and is registered with RoC-Delhi (RoC-Delhi I).
Who are the directors of Viralcurry Digital Private Limited (formerly Viralcurry Digital Media And Marketing Services Private Limited; previous CIN U22300DL2014PTC266737)?
Directors on record include Garima Juneja (DIN 06828924); Gaurav Mishra (DIN 06828927).
Where is Viralcurry Digital Private Limited (formerly Viralcurry Digital Media And Marketing Services Private Limited; previous CIN U22300DL2014PTC266737) registered?
The registered office of Viralcurry Digital Private Limited (formerly Viralcurry Digital Media And Marketing Services Private Limited; previous CIN U22300DL2014PTC266737) is at Unit No. 461, 4th Floor, Plot No. 06, Vegas Mall, Sector 14, District Court Complex Dwarka, South West Delhi, New Delhi, Delhi - 110075.
Information compiled from public registry and secondary sources (as of 2026-07-28). It may be incomplete or dated; verify independently before relying on it. Known gaps: EBITDA, PAT, net worth, total assets and detailed borrowings (paywalled); exact shareholding percentages; named funding investors and round amounts; number of GST registrations under the PAN; credit ratings (none found); official logo image URL (praush.com rate-limited HTTP 429 on fetch).