RedroomTechnology Private Limited (MCA-registered spelling "Redroomtechnology Private Limited")

Business Overview

Redroomtechnology Private Limited is the legal entity behind Sanfe (stylized "SANFE"), a direct-to-consumer women's personal-care and intimate-hygiene brand launched in 2018 by IIT-Delhi graduates Archit Aggarwal and Harry Sehrawat; the startup was incubated at IIT-Delhi. Sanfe's product range spans stand-and-pee devices, intimate skincare/washes, panty liners, organic sanitary pads, menstrual cups, pain-relief roll-ons, body grooming and hair-removal products. Distribution is omni-channel: its own D2C website plus marketplaces including Nykaa, Amazon, Myntra, Flipkart and Snapdeal. FY24 revenue was ~Rs 53 Cr with ~12% YoY growth; the company is DPIIT-recognised as a startup. [thecompanycheck.com, tofler.in, indianstartupnews.com]

Sector & Classification

E-commerce / D2C personal care; classified under Business Services with NIC referencing "Textiles n.e.c." and retail trading. Brand Sanfe operates in women's intimate hygiene, period care, body grooming and skincare. [tofler.in, thecompanycheck.com]

Directors & Key Management

GST Registrations

Primary GSTIN: 07AAICR9588D1ZU (Delhi), PAN AAICR9588D, legal name RedroomTechnology Private Limited, registered under GST 25 Jul 2018, taxpayer type Private Limited Company, status Active (Regular). Home state: Delhi. Total registrations: 7 across states (Haryana, Gujarat, Maharashtra, West Bengal, Karnataka, Telangana, Rajasthan) under the same PAN — individual GSTINs of the other 6 not obtained. [knowyourgst.com]

Financials

Standalone (audited, FY ending 31 Mar 2024): Total revenue ~Rs 52.95 Cr (~Rs 53 Cr), up ~12% YoY [thecompanycheck.com, tofler.in]. Tofler-reported ratios (treat as indicative/partial): operating margin 13.71%, net profit margin 12.59%, ROE 26.31%, ROCE 40.12%, debt-to-equity 0.81; net worth declined ~41% and borrowings rose ~48% YoY. Absolute EBITDA, PAT, net worth and total-borrowings figures not obtained (only growth rates/ratios available). Standalone vs consolidated not explicitly stated by sources (assumed standalone). EBITDA CAGR cited at 72% [Tracxn snippet].

Funding History

Venture-backed. Total ~US$4.0M raised over ~3 rounds (per Tracxn/Inc42/CB Insights aggregators). Series A: ~US$1.9M on 15 Apr 2022, led by LetsVenture with Abhay Tandon and Seeders [Tracxn]. Series A-II: ~US$1.5M (Nov 2022) from existing investors S Chand Family Office, Seeders, LetsVenture and angels incl. Abhay Tandon and Yash Kotak [yourstory.com, indianretailer.com]. Earlier seed funding included a ~US$1M round led by LetsVenture [indianstartupnews.com]. Investor-appointed nominee directors on the board corroborate institutional backing. (Exact round names/amounts vary slightly across aggregators.)

Shareholding

Founders Archit Agarwal and Harry Sehrawat are directors and shareholders [tofler.in]. Institutional/angel investors from funding rounds (LetsVenture syndicate, Seeders, S Chand Family Office, Abhay Tandon, Yash Kotak) hold equity, reflected by two investor nominee directors appointed Aug 2025. Exact share-class breakup and cap-table percentages not obtained.

Loans & Charges

Open charges ~Rs 11.25 Cr; settled ~Rs 3.00 Cr [thecompanycheck.com]. Lender-wise (Tofler): UC Inclusive Credit Private Limited ~Rs 7.0 Cr (2 charges), Axis Trustee Services Limited ~Rs 3.0 Cr (1 charge), OXYZO Financial Services ~Rs 1.2 Cr (1 charge). Debt-to-equity ~0.81. Exact charge IDs/dates not obtained.

Related Parties

Brand "Sanfe" is a trade name/brand of this entity, not a separate company. No confirmed subsidiary or holding company identified. Investor entities (LetsVenture syndicate, Seeders, S Chand group family office) are financial stakeholders, not operating group affiliates. No group/parent structure confirmed.

Credit Ratings

None found. No CRISIL / ICRA / CARE / India Ratings public credit rating located for Redroomtechnology Private Limited (do not confuse with unrelated entities).

Legal & Compliance

None found in accessible sources. No Indian Kanoon case specifically identified for Redroomtechnology Private Limited / Sanfe during this research; absence of results is not proof of none.

Competitive Landscape

Nua (femcare/period care, VC-backed mid-scale); Carmesi (D2C intimate & period care, VC-backed); Sirona Hygiene (broad women's hygiene, larger scale); Pee Safe (intimate hygiene, larger); Everteen / Wet & Dry Personal Care (established FMCG-scale); Plush (femcare D2C). Scale tags approximate. [thecompanycheck.com cites Nua and Carmesi as peers.]

Frequently Asked Questions