COMPANY INTELLIGENCE PROFILE
PRIMAFASHION GLOBAL PRIVATE LIMITED
Prima Fashion Global Pvt Ltd is the corporate entity behind "Numann" (numann.in), a D2C e-commerce brand selling performance gym and activewear exclusively for men (categories: Basix, Running, Training - topwear/bottomwear).
Business Overview
Prima Fashion Global Pvt Ltd is the corporate entity behind "Numann" (numann.in), a D2C e-commerce brand selling performance gym and activewear exclusively for men (categories: Basix, Running, Training - topwear/bottomwear). The Terms of Service on numann.in explicitly names "PRIMAFASHION GLOBAL PRIVATE LIMITED" as the operating entity, confirming the brand-company link (source: numann.in/pages/terms-of-service). Registry classifies it under wearing-apparel manufacture / wholesale apparel trading (Falconebiz "Group G1"). DPIIT-recognised startup. Approx. 122 employees as of April 2024 (Falconebiz/TheCompanyCheck).
Sector & Classification
NIC 18209 - Manufacture of wearing apparel (registry classification); operationally a D2C wholesale/retail apparel trading business (activewear/gym wear) — per Falconebiz
Directors & Key Management
Directors — source notes
Confirmed by 2 sources (Tofler, Falconebiz) - both appointed 02 Dec 2021, ~5 yr tenure, no resignations reported:
1. Rahul Rajyaguru - DIN 09086871 (DIN sourced from Tofler only - partial verification)
2. Sandeep Choudhary - DIN 02163790 (DIN sourced from Tofler only - partial verification)
Contact email on filings: rahulrajyaguru@gmail.com (Tofler). Falconebiz confirms both director names/appointment dates but did not surface DINs independently.
GST Registrations
Not obtained. No individual GSTIN page could be located on knowyourgst.com, findgst.in, or mastersindia.co for this exact entity (attempted URLs 404'd; no CIN-linked GST search tool available without paywalled access). Home state inferred as Gujarat (registered address Ahmedabad) but no specific GSTIN number, registration count, or status confirmed - do not infer/assume a number.
Financials
FY2024 (standalone; latest available):
- Revenue: ~₹21.08 crore (Falconebiz), TheCompanyCheck-style range "₹10-25 cr" per Tofler bracket disclosure - two sources roughly agree on order of magnitude (~₹21 cr), YoY growth reported 162-165% (Tofler: 162.72%, Falconebiz: ~165%)
- EBITDA: not obtained (paywalled on both Tofler and Falconebiz)
- PAT/Net Profit: not obtained (paywalled)
- Net Worth: not obtained in absolute terms; Tofler indicates a YoY increase of "4885.42%" (from a very low base post-incorporation) but does not disclose the figure
- Total Borrowings: increased ~22.85% YoY (Tofler), consistent with new charges registered in 2025 (see Charges below)
- Standalone vs consolidated: standalone (no subsidiaries reported)
Funding History
No equity funding rounds or VC/PE investors identified on any source (Tofler, Falconebiz, TheCompanyCheck). Growth appears to be financed via bank debt (see Charges) rather than external equity. Company holds DPIIT "Recognised Startup" status (Falconebiz) but no funding round data found — "not obtained".
Loans & Charges
Two sources both report open charges in the ~₹7 crore range (broadly confirmed, minor figure discrepancy noted):
- Tofler (itemized): Karnataka Bank Ltd ₹5.7 cr (created 20 Aug 2025, open); MITCON Credentia Trusteeship Services Ltd ₹1.0 cr (05 Dec 2024, open); HDFC Bank Ltd ₹0.1 cr (22 Feb 2023, open); HDFC Bank Ltd ₹0.2 cr (20 May 2022, open). Sum ≈ ₹7.0 cr.
- Falconebiz (aggregate): Total open charges ₹7.24 cr (Karnataka Bank ₹7.00 cr, HDFC Bank ₹0.24 cr) + satisfied charges ₹1 cr.
Note: the two sources' breakdowns don't reconcile exactly (Tofler shows 4 distinct charge instruments incl. one to a trusteeship company; Falconebiz aggregates to just 2 lenders) — flagged as a source conflict, but both agree total open exposure is approximately ₹7 crore, primarily to Karnataka Bank.
Credit Ratings
None found. No CRISIL/ICRA/CARE rating surfaced on any of the checked sources; TheCompanyCheck explicitly notes agency ratings are "unavailable data" for this entity.
Legal & Compliance
One case found on Indian Kanoon: "Jostars Orgotech Pvt Ltd vs Primafashion Global Pvt Ltd" - Bombay High Court, commercial matter, order dated 23 September 2025, in which the court permitted the applicant/petitioner to effect private service by electronic and other permissible modes, with a three-week returnable date. No further outcome/disposal details available. (Source: indiankanoon.org)
Competitive Landscape
D2C men's activewear/gym-wear peers (named from general market knowledge, not company filings — treat as market-context, not a sourced fact):
- HRX (Hrithik Roshan-backed, Reliance-retail linked) — large scale
- CultSport (cult.fit brand) — large/mid-large scale
- Technosport — mid scale D2C activewear
- Chkokko — small-mid D2C activewear
- Alcis Sports (Reliance-backed) — growing/large scale
- Fitinc — small D2C activewear
Numann (Prima Fashion Global) sits at the small end of this set based on its ~₹21 cr FY24 revenue and ~122 employees.
Frequently Asked Questions
What does PRIMAFASHION GLOBAL PRIVATE LIMITED do?
Prima Fashion Global Pvt Ltd is the corporate entity behind "Numann" (numann.in), a D2C e-commerce brand selling performance gym and activewear exclusively for men (categories: Basix, Running, Training - topwear/bottomwear).
What is the CIN of PRIMAFASHION GLOBAL PRIVATE LIMITED?
PRIMAFASHION GLOBAL PRIVATE LIMITED's Corporate Identification Number (CIN) is U18209GJ2021PTC127722.
When was PRIMAFASHION GLOBAL PRIVATE LIMITED incorporated?
PRIMAFASHION GLOBAL PRIVATE LIMITED was incorporated on 02 December 2021 and is registered with RoC Ahmedabad (Gujarat).
Who are the directors of PRIMAFASHION GLOBAL PRIVATE LIMITED?
Directors on record include Rahul Rajyaguru (DIN 09086871); Sandeep Choudhary (DIN 02163790).
Where is PRIMAFASHION GLOBAL PRIVATE LIMITED registered?
The registered office of PRIMAFASHION GLOBAL PRIVATE LIMITED is at B-204, Shilp Corporate Park, Rajpath Club Road, Bodakdev, Shilaj, Daskroi, Ahmedabad, Gujarat, India - 380059 (Tofler, Falconebiz - confirmed, 2 sources agree).
Information compiled from public registry and secondary sources (as of 2026-07-29). It may be incomplete or dated; verify independently before relying on it. Known gaps: GSTIN(s), PAN, EBITDA, PAT, net worth (absolute figure), shareholding pattern, credit ratings, and equity funding history could not be obtained from free-tier access on the permitted sources (Tofler/Falconebiz/TheCompanyCheck financials and GST/shareholding sections are paywalled; knowyourgst/findgst/mastersindia individual GSTIN pages for this entity returned 404 on attempted URLs). Charges figures show a minor breakdown discrepancy between Tofler (itemized, ~₹7.0cr) and Falconebiz (aggregate, ₹7.24cr open + ₹1cr satisfied). Related-party list is single-sourced (TheCompanyCheck) and reflects common directorships only, not verified group affiliation. Competitors list is analyst judgment, not sourced from filings. WebSearch tool became unavailable mid-task (session budget exhausted) so cross-checking via general search was not possible after the first query; all subsequent verification relied on direct WebFetch of named registry-source URLs only.