COMPANY INTELLIGENCE PROFILE
HAPPYTIZERS PRIVATE LIMITED
Operates the consumer brand "Lil'Goodness", a packaged health-food brand for children/teens — chocolates ("Lil Goodness Chocolate"), frozen yogurt, puffs, milkshakes, porridges, cocoa/chocolate powder, throat lozenges and corporate gifts.
Business Overview
Operates the consumer brand "Lil'Goodness", a packaged health-food brand for children/teens — chocolates ("Lil Goodness Chocolate"), frozen yogurt, puffs, milkshakes, porridges, cocoa/chocolate powder, throat lozenges and corporate gifts. Uses vegetables, cereals and milk to build immunity/nutrition in kids' snacks. D2C plus B2B2C model targeting upper-middle to high-income households. Founded operationally 2019; founders Harshavardhan Saseendran (CEO), Pariksha Rao and Damanbir Singh. Featured on Shark Tank India (deal with Peyush Bansal). (Sources: IndiaMART, YourStory, Tracxn, wafflebytes Shark Tank recap)
Sector & Classification
Food & beverages / packaged health foods for children. NIC head 15400 (manufacture of dairy/food products) per CIN; GST nature: "Supplier of Services, Retail Business". Exact NIC-2008 code not obtained.
Directors & Key Management
Directors — source notes
Board directors on record: Harshavardhan Saseendran — DIN 07861734, appointed 26 Feb 2018 (source: Tofler, Falcon/others). Anjali Nair — DIN 08574898, Nominee Director, appointed 10 Jun 2020 (source: Tofler, TheCompanyCheck). Note: brand founders Pariksha Rao and Damanbir Singh are cited in press as co-founders but their DINs/current board status were not confirmed on registry sources.
GST Registrations
Primary GSTIN: 29AAECH4507N1Z8 (Karnataka, home state), Regular taxpayer, registered 19 Apr 2018, status Active (sources: knowyourgst, MastersIndia). PAN: AAECH4507N. Additional registrations reported: Delhi 07AAECH4507N1ZE and Telangana 36AAECH4507N1ZD → ~3 registrations across states (source: knowyourgst). Constitution: Private Limited Company. Nature: Supplier of Services / Retail Business.
Financials
Standalone (MCA-filed). Last audited financial statements: FY ending 31 March 2024 (per TheCompanyCheck). Revenue: TheCompanyCheck reports FY2025 operating revenue ₹6.96 Cr, down ~47% YoY (interpret with caution — may be estimate/annualised). Tofler (as of Mar 2023) places operating revenue in the ₹1–100 Cr band with ~155.7% YoY total-revenue growth, gross margin 54.5%, debt-to-equity 1.34, ROCE -71.56% (loss-making). Shark Tank India disclosure: ~₹1.45 Cr monthly sales, ~66% blended gross margin, ~₹30 lakh monthly burn. EBITDA, PAT, net worth and borrowings (absolute figures) not obtained (behind premium). Consolidated statements: none found (single entity).
Funding History
VC-backed. Figures conflict across sources: Tracxn/YourStory report total ~$3.02M across 6 rounds from ~19 investors; Shark Tank recap cites ₹11.5 Cr raised with ~48% equity diluted; Inc42 reports ~$1.18 Mn+ total. Seed round: ₹5 Cr led by Beyond Next Ventures (Japan), with angels Sajan Pillai and Dr. Muthu Krishnan (source: YourStory/Entrackr). Latest round: Seed — dated Oct 7 2023 per Tracxn vs 15 Mar 2023 per Inc42 (conflict). Shark Tank India: ₹50 lakh for 1% equity + ₹50 lakh debt at 10% from Peyush Bansal. (Sources: Tracxn, YourStory, Inc42, wafflebytes)
Loans & Charges
Not obtained. No open/satisfied charge details retrieved from accessible free sources (registry charge tab behind premium/blocked providers). Shark Tank debt component (₹50 lakh at 10%) noted but not confirmed as a registered MCA charge. Treat as "not obtained".
Credit Ratings
None found. No CRISIL / ICRA / CARE (or other) credit rating located for Happytizers Private Limited / Lil'Goodness. Be cautious not to attribute any generic rating-agency result to this small entity.
Legal & Compliance
None found. Indian Kanoon search for "Happytizers" returned zero matching cases (source: indiankanoon.org). No litigation identified.
Competitive Landscape
Kids'/family healthy-food & better-for-you snacking peers: Wholsum Foods (Slurrp Farm / Millet Rotis) — larger/well-funded; Gladful — early-stage; Timios — early-stage; Yumlane; Happa Foods (baby food) — early-stage; Troovy / Nourish You / Millet Amma — early-stage millet & kids-nutrition brands. All broadly early-to-growth stage D2C food startups.
Frequently Asked Questions
What does HAPPYTIZERS PRIVATE LIMITED do?
Operates the consumer brand "Lil'Goodness", a packaged health-food brand for children/teens — chocolates ("Lil Goodness Chocolate"), frozen yogurt, puffs, milkshakes, porridges, cocoa/chocolate powder, throat lozenges and corporate gifts.
What is the CIN of HAPPYTIZERS PRIVATE LIMITED?
HAPPYTIZERS PRIVATE LIMITED's Corporate Identification Number (CIN) is U15400KA2018PTC110532.
When was HAPPYTIZERS PRIVATE LIMITED incorporated?
HAPPYTIZERS PRIVATE LIMITED was incorporated on 26 February 2018 and is registered with RoC-Bangalore (Karnataka).
Who are the directors of HAPPYTIZERS PRIVATE LIMITED?
Directors on record include Harshavardhan Saseendran (DIN 07861734); Anjali Nair (DIN 08574898).
Where is HAPPYTIZERS PRIVATE LIMITED registered?
The registered office of HAPPYTIZERS PRIVATE LIMITED is at Flat No. S3-301, Greenwood Regency, Sarjapura Main, Bangalore, Karnataka, India, 560035 (source: Tofler, TheCompanyCheck).
Information compiled from public registry and secondary sources (as of 2026-07-28). It may be incomplete or dated; verify independently before relying on it. Known gaps: EBITDA/PAT/net worth/absolute borrowings (premium-locked); registered charges; full cap table; exact NIC code; DINs for co-founders Rao/Singh; reconciliation of conflicting total-funding and latest-round-date figures; FY2025 revenue is single-source and possibly estimated.