COMPANY INTELLIGENCE PROFILE
Brandscale Innovations Private Limited
Owns and operates the "Wings" (Wings Lifestyle) direct-to-consumer gaming and audio accessories brand — gaming earbuds, neckbands, headphones, with planned expansion into keyboards, soundbars, speakers and mice.
Business Overview
Owns and operates the "Wings" (Wings Lifestyle) direct-to-consumer gaming and audio accessories brand — gaming earbuds, neckbands, headphones, with planned expansion into keyboards, soundbars, speakers and mice. Brand originally founded by Nishit Sharma in 2018; corporatised under Brandscale Innovations (inc. Oct 2021). Positioned as an affordable gaming/lifestyle electronics brand targeting India's gaming and esports audience via D2C and retail. [YourStory, Inc42, Tracxn, venturegarage]
Sector & Classification
NIC/CIN class 51909 — wholesale/trading of computer, electronic, communication and scientific/measuring equipment. Some sources (D&B) classify it under manufacture of electronic consumer goods. In practice a consumer gaming/audio accessories brand. [tofler, D&B]
Directors & Key Management
Directors — source notes
Nishit Satyendra Sharma — DIN 08103441 (Director, appointed 14 Oct 2021) [falconebiz, tofler]; Vijay Venkateswaran — DIN 09356426 (Director, appointed 03 Jan 2022) [falconebiz, tofler]; Ekansh Arora — Director (appointed 22 Apr 2022), DIN not obtained [thecompanycheck]. Divyesh Nareshkumar Desai — IRP/RP/Liquidator appointed 21 May 2025 under CIRP [thecompanycheck]. Current board powers are suspended and vested in the Resolution Professional during CIRP.
GST Registrations
PAN AAKCB2257R. Three state registrations: 27AAKCB2257R1Z1 (Maharashtra — home/registered-office state); 06AAKCB2257R1Z5 (Haryana, registered 09-Jun-2022); 09AAKCB2257R1ZZ (Uttar Pradesh, registered 08-Aug-2022, status Active, Noida address). Number of registrations: 3. Primary/home state: Maharashtra (Nagpur). [knowyourgst, mastersindia]. Note: 09... UP GSTIN confirmed Active on knowyourgst; status of the 27 and 06 GSTINs not individually confirmed.
Financials
Latest available audited year is FY2022-23 (standalone; consolidated not obtained). Revenue: approximately ₹83.97 Cr (thecompanycheck; tofler shows a ₹75–100 Cr band) — a very large YoY jump from a small FY2022 base. Profitability: loss-making — operating margin -10.4%, net profit margin -9.48%, EBITDA down 74.14% YoY, PAT swung sharply negative, ROE -143.62% (tofler). Net worth reported to have risen off a small base. Total secured borrowings ~₹33.1 Cr. Exact EBITDA/PAT/net-worth rupee figures not obtained. Last AGM 27 Sep 2023. [tofler, thecompanycheck]
Funding History
Seed round of ~$1.31M (INR ~₹10.01 Cr) closed 19 Apr 2022. Lead/only disclosed investor: Nazara Technologies via its subsidiary NODWIN Gaming, which acquired a ~35% stake in the "Wings" gaming-accessories business. Company was a Venture Garage portfolio company. [Inc42, YourStory, venturegarage, Tracxn — round names via Tracxn only]. Note entity nuance below (Innovations vs Technologies LLP).
Loans & Charges
Open/active charges total ₹33.13 Cr across four lenders: Jana Small Finance Bank, Mitcon Credentia Trusteeship Services, UC Inclusive Credit, and Axis Trustee Services. Satisfied/closed charges ₹18.05 Cr. [thecompanycheck, tofler]. Jana Small Finance Bank was the financial creditor that triggered CIRP.
Credit Ratings
None found — no CRISIL / ICRA / CARE / Acuité / India Ratings / Brickwork / Infomerics rating located for this CIN. [web search returned no entity-specific rating]
Legal & Compliance
Primary matter: Corporate Insolvency Resolution Process. Jana Small Finance Bank Ltd filed a Section 7 IBC petition — C.P. (IB) No. 942/MB/2024 — before NCLT Mumbai; admitted with CIRP commencing 24-04-2025; Divyesh Nareshkumar Desai appointed Resolution Professional (21 May 2025); IBBI claims process opened (IBBI case ref 24622). No separate Indian Kanoon litigation independently confirmed beyond the NCLT insolvency proceedings. [IBBI, NCLT order search]
Competitive Landscape
Indian gaming/audio consumer-electronics accessory brands: boAt / Imagine Marketing (large, market leader); Noise / Nexxbase (large); Boult Audio (mid-large); Fire-Boltt (large in wearables/audio); pTron / Palred Technologies (mid); Cosmic Byte (mid, gaming-focused); Redgear (mid, gaming peripherals). Brandscale's "Wings" sits as a small/emerging challenger relative to these. [analyst categorisation]
Frequently Asked Questions
What does Brandscale Innovations Private Limited do?
Owns and operates the "Wings" (Wings Lifestyle) direct-to-consumer gaming and audio accessories brand — gaming earbuds, neckbands, headphones, with planned expansion into keyboards, soundbars, speakers and mice.
What is the CIN of Brandscale Innovations Private Limited?
Brandscale Innovations Private Limited's Corporate Identification Number (CIN) is U51909MH2021PTC369514.
When was Brandscale Innovations Private Limited incorporated?
Brandscale Innovations Private Limited was incorporated on 14 October 2021 and is registered with RoC-Mumbai (CIN state code MH). Note: some registry mirrors label it RoC-Nagpur reflecting the Nagpur registered office; the CIN itself encodes Mumbai (MH). [thecompanycheck, falconebiz, tofler].
Who are the directors of Brandscale Innovations Private Limited?
Directors on record include Nishit Satyendra Sharma (DIN 08103441); Vijay Venkateswaran (DIN 09356426).
Where is Brandscale Innovations Private Limited registered?
The registered office of Brandscale Innovations Private Limited is at Plot No 10, Buty Layout, Vijay Nagar, Nagpur, Maharashtra 440013 [tofler, falconebiz, thecompanycheck].
Information compiled from public registry and secondary sources (as of 2026-07-28). It may be incomplete or dated; verify independently before relying on it. Known gaps: Exact FY2023 EBITDA/PAT/net-worth/net-borrowings rupee figures not obtained (only ratios/ranges). Ekansh Arora DIN not obtained. Individual active/cancelled status of the Maharashtra (27) and Haryana (06) GSTINs not confirmed. Per-shareholder cap-table not obtained. Entity-attribution ambiguity between Brandscale Innovations Pvt Ltd and Brandscale Technologies LLP for the Wings brand and the NODWIN stake remains unresolved. FY2024/FY2025 financials not available.