Beatroute Innovations Private Limited

Business Overview

Operating brand "BeatRoute" (official site beatroute.io; contact sales@beatroute.io, office at 301, Palm Court, 20/4 MG Road, Sector-14, Gurugram, Haryana 122001). Provides a goal-driven AI SFA + DMS SaaS platform used by field sales teams for beat planning, GPS-based market coverage, retailer/lead management, order execution tracking, on-site audits, and channel/retailer engagement (loyalty, digital ordering). Serves FMCG, pharma, building materials, agri-inputs, auto-aftermarket and other distribution-led brands across India and internationally (Nigeria, Indonesia cited by one profile). Client names cited by third-party sources include PepsiCo, Perfetti Van Melle, Danone Nutricia, Gionee and Valvoline (unverified — sourced from a marketing/review aggregator, not a primary filing). Company reportedly has ~69 employees per EPFO data (Oct 2024, TheCompanyCheck) and is a DPIIT-recognised startup. Founding narrative differs slightly across sources: TheCompanyCheck/Tofler list Vinay Prakash Singh as sole original director from incorporation (28 Jun 2016); Inc42/other startup-media sources say BeatRoute product was founded in 2013 by Angad Vinod Kikla, Vinay Singh and Alok Thakur, with the current Pvt Ltd entity registered in 2016 — likely reflecting an earlier unincorporated/different-entity stage before this CIN was registered.

Sector & Classification

Sector: Information Technology / Computer-related services. Business activity per RoC filing: "Software development and support services," NIC classification under "Other information & communication service activities" (Tofler, TheCompanyCheck).

Directors & Key Management

GST Registrations

Primary GSTIN not independently verified on a GST-portal-linked page within allowed sources; a third-party PAN-to-GST lookup (GSTPAN) associates PAN AAGCB7771A with a registered GSTIN for "Beatroute Innovations Pvt Ltd" but the tool itself cautions its data is not sourced from the official GST portal. Home state: Delhi (registered office) / operationally Haryana (Gurugram office) — number of state registrations and current GSTIN status not obtained. Status: partial / not obtained for verified GSTIN string.

Financials

FY2024-25 (year ended 31 Mar 2025): Revenue ≈ ₹12.78 Cr (TheCompanyCheck: ₹12.78 Cr, +9% YoY) / ₹12.8 Cr (aggregator search snippet) — two sources converge, treated as confirmed. Tofler shows FY2023-24 revenue in the ₹10-25 Cr band with total revenue growth of ~16.59% YoY, alongside sharply negative EBITDA growth (-226.14%), negative net profit growth (-260.63%), negative net-worth growth (-40.58%), operating margin -9.09%, net profit margin -7.8%, and debt-to-equity 0.74 — i.e. the company appears loss-making in FY24 despite revenue growth. Absolute EBITDA/PAT/net-worth/borrowings figures were locked behind premium paywalls on TheCompanyCheck and not obtained in absolute terms. Not stated whether standalone or consolidated (likely standalone, single-entity filing). No registered charges/borrowings found (see charges).

Funding History

Pre-Series A round from Quarizon Consultancy Services LLP, closed ~October 2016, amount undisclosed (Inc42, contemporaneous flash report) — company at the time had 30 paying customers and claimed profitability since Apr 2016; stated intent to raise Series A within ~9 months (no evidence found that this happened). Separately, aggregator-style sources (via search snippet, likely Crunchbase/Tracxn-derived) cite total funding of ~$180K from investors "Innovius" and "Germs Advisory" — this conflicts with / may predate the Quarizon round and could not be reconciled from primary sources; reported as-is with conflict flagged. Per instructions, Tracxn used only to corroborate round existence, not as a sourced figure.

Shareholding

Not obtained — no source in the allowed set disclosed the current shareholding/cap-table breakdown (founders vs Quarizon Consultancy Services LLP vs other investors). Founder-director Vinay Prakash Singh is noted as a shareholder-director by Tofler, but percentage not given.

Loans & Charges

No registered charges found — confirmed by two independent sources (Tofler: "No registered charges"; TheCompanyCheck: borrowings/charges "None registered").

Related Parties

Common-director group entities via Vinay Prakash Singh (Tofler "Connected Companies"): (1) Vital Wires Consulting Private Limited — Active status; note the RoC contact email for BeatRoute Innovations itself is listed as vivek@vitalwires.com, suggesting an operational link to Vital Wires. (2) Gravity Microsystem Private Limited — currently "Under Process of Striking Off." No related-party transaction values or intercompany balances were obtained from any source.

Credit Ratings

None found. No CRISIL/ICRA/CARE rating could be located for Beatroute Innovations Private Limited — consistent with a small, unlisted, VC/angel-backed SaaS company that likely has no rated bank facilities.

Legal & Compliance

None found. No Indian Kanoon case records or other litigation/tribunal filings were located for this entity in the sources searched.

Competitive Landscape

Named peers in the India retail Sales-Force-Automation (SFA) / Distributor-Management-System (DMS) space, per market-comparison sources (SaaSHub, SortString, SalesJump, SoftwareSuggest): FieldAssist (larger scale, VC-funded, positioned as category leader with AI features like IRIS/Perfect Store), Bizom (unified route-to-market platform, larger/established scale), SalesPort, Toolyt, FeetPort, and Botree — all similarly scaled or larger SFA/DMS SaaS providers serving FMCG/distribution-led brands in India. Scale tags are directional/qualitative (from comparison articles), not sourced from audited financials of the competitors.

Frequently Asked Questions